We have an exciting new opening for a seasoned financial services digital specialist to join our fully integrated, collaborative, and influential marketing team based in our new Head Office on Finsbury Circus.
The role will lead and develop the execution of Arbuthnot Latham’s digital marketing and website strategies to support brand awareness and understanding, drive client engagement, and attract new clients.
The role will entail a blend of strategic vision, technical ability, and creative thinking to position Arbuthnot Latham as the leading human-scale, relationship-led bank for high-net-worth individuals, businesses, and financial intermediaries.
Key Responsibilities:
As well as managing the website and digital marketing strategies, the successful candidate will:
Team management:
- Manage and motivate two digital marketing professionals.
- Ensure appropriate stretch objectives, development, and training support as required.
- Support team development and innovation by staying abreast of digital marketing trends, integrating them into the bank’s strategies where appropriate.
- Embed a ‘test and learn’ culture using digital tools, such as Google Analytics, to inform decision making and direction.
Website management:
- Oversee the day-to-day management, maintenance, and optimisation of the bank’s website to improve brand understanding, user experience, increase traffic, and support lead conversion.
- Collaborate with Marketing Managers, Design Team, IT, and external agencies to ensure the website aligns with audience requirements, campaign objectives, brand guidelines, and delivers an intuitive, high-quality experience.
Email and social media:
- Manage and operationalise our email marketing platform, Pardot, ensuring it is integrated with the bank’s marketing and CRM strategies.
- Develop and manage a robust social media strategy to enhance client engagement and brand awareness.
- Collaborate with Marketing Managers to produce high-quality content tailored to high-net-worth individuals, businesses, and financial intermediaries.
Campaign execution and performance:
- Support the planning and execution of digital campaigns, including PPC, display advertising, and retargeting.
- Use analytics tools to measure performance, optimise campaigns, and report ROI to stakeholders.
- Collaborate with Marketing Managers and Business Development to support nurture campaigns and lead generation.
Data and reporting:
- Track and analyse all digital marketing metrics, sharing insights and recommendations with the wider team to improve performance.
- Utilise marketing automation tools to personalise and enhance the client journey.
- Implement A/B testing and data-driven optimisations for campaigns and content.
Compliance and risk management:
- Ensure all digital marketing activities comply with UK financial regulations and internal policies.
- Liaise with Compliance to review content and campaigns for regulatory adherence.
Budget and supplier management:
- Manage the digital marketing budget effectively, ensuring a clear return on investment.
- Build and maintain relationships with external vendors, agencies, and technology providers.
Risk:
Responsible for managing risks inherent to the role by diligently observing internal policies and procedures.
Key Interfaces:
- Marketing Team
- Business-line stakeholders
- Manco
- IT and Business Transformation
- External Providers