The Digital Marketing Manager leads the development and execution of Arbuthnot Latham’s digital strategy across all channels, driving brand awareness, client engagement, and attracting new to Bank clients.
The role is a blend of strategic vision and technical ability, to position Arbuthnot Latham as the leading human scale, relationship-led bank for high-net-worth individuals, businesses, and financial intermediaries.
To place the interests of customers at the centre of all activities, act in a way that is consistent with achieving good outcomes for consumers and to comply with the FCA and PRA's Conduct Rules.
Key Responsibilities:
Digital marketing strategy:
- Working with the Growth Marketing Team, implement a digital marketing strategy aligned with Arbuthnot Latham’s brand and commercial objectives.
- Drive brand awareness and client acquisition through digital channels, including paid media, SEO, email marketing, and social media.
- Monitor industry trends and emerging technologies to ensure Arbuthnot Latham remains at the forefront of digital innovation.
- Support critical digital transformation initiatives across the bank.
Team management:
- Manage and motivate two digital marketing professionals.
- Ensure appropriate stretch objectives, development, and training support as required.
- Support team development and innovation by staying abreast of digital marketing trends, integrating them into the bank’s strategies where appropriate.
Website management:
- Oversee the day-to-day management, maintenance, and optimisation of the bank’s website to improve brand understanding, user experience, increase traffic, and support lead conversion.
- Collaborate with Marketing Managers, Design Team, IT, and external agencies to ensure the website aligns with audience requirements, campaign objectives, brand guidelines, and delivers an intuitive, high-quality experience.
Email and social media:
- Manage and operationalise Pardot, ensuring it is integrated with the bank’s marketing and CRM strategies.
- Develop and manage a robust social media strategy to enhance client engagement and brand awareness.
- Collaborate with Marketing Managers to produce high-quality content tailored to high-net-worth individuals, businesses, and financial intermediaries.
Campaign execution and performance:
- Plan and execute digital campaigns, including PPC, display advertising, and retargeting.
- Use analytics tools to measure performance, optimise campaigns, and report ROI to stakeholders.
- Collaborate with Marketing Managers and Business Development to support nurture campaigns and lead generation.
Data and reporting:
- Track and analyse all digital marketing metrics, sharing insights and recommendations with the wider team to improve performance.
- Utilise marketing automation tools to personalise and enhance the client journey.
- Implement A/B testing and data-driven optimisations for campaigns and content.
Compliance and risk management:
- Ensure all digital marketing activities comply with UK financial regulations and internal policies.
- Liaise with Compliance to review content and campaigns for regulatory adherence.
Budget and supplier management:
- Manage the digital marketing budget effectively, ensuring a clear return on investment.
- Build and maintain relationships with external vendors, agencies, and technology providers.
Risk:
Responsible for managing risks inherent to the role by diligently observing internal policies and procedures.
Key Interfaces:
- Marketing Team
- Business-line stakeholders
- Manco
- IT and Business Transformation
- External Providers